After working in various advertising agencies and production companies in Denver, Seattle and San Francisco, Mr. Esteb was introduced to chiropractic in 1981 when he was asked to help write and produce the profession’s first video-based patient education.
Since then he has been a leading force in patient education and communications, helping chiropractors see themselves, their procedures and their practices from a patient’s point of view.
He has been the creative director of Patient Media, Inc., focusing on contemporary patient communications tools that resonate with the short attention spans of today’s patients, since 1999.
He is the author of 12 books that explore the many facets of the doctor/patient relationship from a patient’s point of view. Through his weekly blog posts and Monday Morning Motivation emails he shares his three decades of experience as a chiropractic patient and advocate.