Lisa Maciejewski-West CMC, CMOM, CMIS, CPCO
Lisa has been involved in Chiropractic billing, management and consulting since 1982. Starting out as a Front Desk CA, Lisa moved through the ranks to become a CA Biller, Chiropractic Technician, and a Chiropractic Office Manager. In 1999 Lisa started working for Kats Management (now called Integrity
Management) as a full-time Practice Coach and Speaker. Over her 10-year tenure with Kats Management, she coached over 190 providers and their staff to success, and taught CA, Billing and Office Management Courses at Kats/Integrity Conferences an average of 20 times per year.
In 2006, Lisa founded Gold Star Medical Business Services to provide a part-time job for her then disabled husband. Upon his death in 2009, Lisa took over running Gold Star full time. The company currently serves over 150 practices, providing outsource billing, compliance, credentialing and practice management consulting services for chiropractors and medical offices nationwide.
Lisa is a certified Medical Coder, Medical Insurance Specialist, Medical Office Manager, Medical Auditor, and Certified Professional Compliance Officer, as well as a CPCO Instructor with the American Academy of Professional Coders (AAPC). Lisa has given billing, coding, compliance and credentialing courses to more than 65 State, District, Local and Private Chiropractic and Medical Organizations and Associations throughout the world.
In 2022 and 2023 Lisa and her team led several focus groups at the American Medical Billing Association’s (AMBA) national conference in Las Vegas. In 2025, Lisa was invited to be the Keynote Speaker for the AMBA National Conference. Lisa also serves on the National Advisory Board of AMBA.
In 2023 Lisa joined with Chiro Congress to launch a National Insurance Help Desk, providing advice and guidance in Chiropractic Coding, Billing, Compliance and Credentialing to Members of State Chiropractic Associations all over the US. As of 2025, 21 State Associations are using the Help Desk as a unique Value-Added Benefit for its Members.
Lisa also continues to support the Chiropractic profession as an active Member of the Chiropractic Future Strategic Plan’s Chiropractic Technical Committee.
In September 2023 Lisa was appointed by Texas’ Governor Greg Abbot to serve on the Board of the Texas State Office of Risk Management, which overwatches the Workman’s Compensation Fund and other Auto and Property Insurance Plans for State Employees and State Owned Vehicles and Buildings. Lisa serves as Vice-Chair of the SORM Board.
Lisa is the proud mom of 5 children and “Yaya” to 7 grandchildren.
For more information, please visit https://goldstarmedical.net, or email Lisa at info@goldstarmedical.net. Or call 866-942-5655 Toll Free
Sessions...
The Empowered CA: From a Job to a Career
Regional Event: national
Start Date: 08/13/2026 3:20 pm
End Date: 08/13/2026 5:00 pm
Location: Bayhill 17 - Additional Fee
Session details
Course Description
This comprehensive course equips Chiropractic Assistants with the essential clinical, administrative, and operational skills needed to thrive in today’s chiropractic office. Participants will gain a strong foundation in chiropractic philosophy, patient communication, workflow efficiency, and the critical role CAs play in delivering an exceptional patient experience. The course also provides practical training in front desk insurance management, including benefit verification, coordination of benefits, Medicare and Medicaid identification, and prior authorization procedures. Through real-world strategies and actionable systems, attendees will learn how to improve office efficiency, support revenue cycle success, and strengthen patient compliance and satisfaction. Ideal for both new and experienced CAs, this program empowers attendees to become confident, indispensable members of the practice team.
Learning Objectives
- Identify and differentiate the clinical, administrative, operational, and revenue cycle responsibilities of Chiropractic Assistants within a chiropractic office environment.
- Demonstrate foundational knowledge of chiropractic philosophy, patient communication, office workflow systems, and patient engagement strategies that improve compliance and satisfaction.
- Apply front desk insurance management principles including verification of benefits, coordination of benefits, Medicare/Medicaid identification, prior authorization tracking, patient profiling, and cost-share collection procedures.
Sponsor: Gold Star Medical
The Empowered CA: From a Job to a Career
Regional Event: national
Start Date: 08/13/2026 1:00 pm
End Date: 08/13/2026 2:40 pm
Location: Bayhill 17 - Additional Fee
Session details
Course Description
This comprehensive course equips Chiropractic Assistants with the essential clinical, administrative, and operational skills needed to thrive in today’s chiropractic office. Participants will gain a strong foundation in chiropractic philosophy, patient communication, workflow efficiency, and the critical role CAs play in delivering an exceptional patient experience. The course also provides practical training in front desk insurance management, including benefit verification, coordination of benefits, Medicare and Medicaid identification, and prior authorization procedures. Through real-world strategies and actionable systems, attendees will learn how to improve office efficiency, support revenue cycle success, and strengthen patient compliance and satisfaction. Ideal for both new and experienced CAs, this program empowers attendees to become confident, indispensable members of the practice team.
Learning Objectives
- Identify and differentiate the clinical, administrative, operational, and revenue cycle responsibilities of Chiropractic Assistants within a chiropractic office environment.
- Demonstrate foundational knowledge of chiropractic philosophy, patient communication, office workflow systems, and patient engagement strategies that improve compliance and satisfaction.
- Apply front desk insurance management principles including verification of benefits, coordination of benefits, Medicare/Medicaid identification, prior authorization tracking, patient profiling, and cost-share collection procedures.
Sponsor: Gold Star Medical
Chiropractic Office Management: Beyond the Basics
Regional Event: national
Start Date: 08/14/2026 8:00 am
End Date: 08/14/2026 9:40 am
Location: Bayhill 17
Session details
Course Description
Attendees will explore staff management strategies, labor law considerations, KPI tracking, revenue cycle oversight, and effective communication systems that improve office efficiency and organizational culture. Through practical applications and real-world examples, participants will gain tools to strengthen daily operations, enhance team accountability, and improve overall practice performance.
Learning Objectives
- Identify the essential operational, leadership, compliance, financial, and staff management responsibilities of an effective chiropractic office manager.
- Analyze key practice management metrics including Accounts Receivable (AR), denial rates, net collection percentages, patient visit averages (PVA), and cost-per-visit data to improve operational and financial performance.
- Apply practical strategies for staff management, labor law compliance, departmental oversight, KPI tracking, and effective staff meeting implementation within a chiropractic practice environment.
Sponsor: Gold Star Medical
AI: Superpower or Kryptonite? How AI is Transforming Healthcare Operations
Regional Event: national
Start Date: 08/14/2026 1:00 pm
End Date: 08/14/2026 2:40 pm
Location: Bayhill 17
Session details
Course Description
This course explores the rapidly evolving role of artificial intelligence in healthcare operations, including its impact on documentation, coding, claims processing, prior authorizations, and revenue cycle management. Attendees will gain a foundational understanding of AI technologies while examining the compliance, ethical, legal, and privacy challenges associated with their use in healthcare settings. Practical strategies for evaluating AI tools, maintaining HIPAA compliance, and addressing AI-driven denials and operational risks will also be discussed.
Learning Objectives
- Identify and explain the foundational concepts of artificial intelligence, machine learning, algorithms, natural language processing, and their role in modern healthcare operations.
- Analyze the impact of AI on healthcare claims processing, prior authorization systems, documentation, coding, revenue cycle management, and payer decision-making, including emerging compliance and legal concerns.
- Apply practical strategies for evaluating AI tools, protecting patient privacy, responding to AI-driven denials, and maintaining HIPAA compliance within healthcare operational settings
Sponsor: GoldStar Medical
