The CCPA Advantage: Becoming Indispensable in Practice

Session Information

Regional Event: national
Start Date: 08/15/2026 10:20 am
End Date: 08/15/2026 12:00 pm
Location: Bayhill 17

Speakers in this session...

  • Jennifer Martingano-Calautti

    Sponsors

    Jennifer Martingano-Calautti CCPA

    Jennifer Martingano-Calautti serves as the President and Chief  Executive Officer of the Chiropractic Educational Network (CEN), the sole provider of the Certified Chiropractic Physician’s  Assistant (CCPA) Licensure Program in Florida. 

    Immersed in chiropractic culture from a young age as well as both her father and brother being Chiropractors, Jennifer possesses a profound understanding and dedication to chiropractic principles. Her extensive expertise and passion have positioned her to deliver unparalleled professionalism and educational services to individuals aspiring to excel in the chiropractic profession. 

    Recognized as a leading authority on CCPA matters, Jennifer has dedicated over three decades to the education of Chiropractic Assistants and Chiropractors, significantly contributing to their professional advancement and operational success in their practices. 

    Jennifer regularly presents both continuing education and general interest content to Doctors of Chiropractic, CCPAs, and  Chiropractic Assistants. Her role as a speaker at numerous conventions underscores her reputation as an esteemed educator and expert in the chiropractic community.

    Sessions...

    The CCPA Advantage: Becoming Indispensable in Practice
    Regional Event: national
    Start Date: 08/15/2026 10:20 am
    End Date: 08/15/2026 12:00 pm
    Location: Bayhill 17
    Session details

    Course Description:

    This course provides a practical and engaging exploration of the evolving role of the Certified Chiropractic Physician Assistant (CCPA) and the impact it has on practice success. Participants will examine the difference between simply performing tasks and becoming an indispensable member of the healthcare team. Through real-world examples and application-based strategies, attendees will learn how communication, consistency, patient experience, and execution directly influence patient retention, referrals, and overall practice growth. Emphasis is placed on mindset, accountability, and the daily behaviors that separate average performance from high-level contribution. Participants will leave with actionable tools to increase their value, improve patient interactions, and contribute meaningfully to a thriving chiropractic practice.

    Learning Objectives: 

    1. Identify key behaviors and communication strategies that contribute to becoming an indispensable CCPA within a chiropractic practice.
    2. Recognize common breakdowns in workflow, communication, and execution that impact patient experience and practice growth.
    3. Apply practical strategies to improve consistency, confidence, and patient interactions to enhance outcomes and professional value.
    Communication That Changes Outcomes
    Regional Event: national
    Start Date: 08/15/2026 1:00 pm
    End Date: 08/15/2026 2:40 pm
    Location: Bayhill 17
    Session details

    Course Description:

    This course provides a practical and engaging approach to improving communication in the chiropractic setting, focusing on how everyday interactions directly influence patient trust, compliance, and outcomes. Participants will explore why communication often breaks down—even when they know what to say—and how small gaps between what is communicated and what patients understand can impact care. Through

    real-world scenarios, guided examples, and patient-centered strategies, attendees will learn how to communicate more clearly, listen more effectively, and confidently navigate challenging conversations. Emphasis is placed on understanding patient behavior, strengthening communication under pressure, and creating consistent, positive patient experiences. Participants will leave with actionable tools to enhance their communication skills, improve patient relationships, and contribute to better clinical and practice outcomes.

    Learning Objectives: 

    1. Identify common communication breakdowns in the chiropractic setting and how they impact patient understanding, trust, and compliance.
    2. Demonstrate effective communication techniques, including clear language, active listening, and confident delivery, to improve patient interactions.
    3. Apply practical strategies to navigate challenging conversations and enhance the overall patient experience, leading to improved outcomes.

    Sponsor: Chiropractic Educational Network

Course Description:

This course provides a practical and engaging exploration of the evolving role of the Certified Chiropractic Physician Assistant (CCPA) and the impact it has on practice success. Participants will examine the difference between simply performing tasks and becoming an indispensable member of the healthcare team. Through real-world examples and application-based strategies, attendees will learn how communication, consistency, patient experience, and execution directly influence patient retention, referrals, and overall practice growth. Emphasis is placed on mindset, accountability, and the daily behaviors that separate average performance from high-level contribution. Participants will leave with actionable tools to increase their value, improve patient interactions, and contribute meaningfully to a thriving chiropractic practice.

Learning Objectives: 

  1. Identify key behaviors and communication strategies that contribute to becoming an indispensable CCPA within a chiropractic practice.
  2. Recognize common breakdowns in workflow, communication, and execution that impact patient experience and practice growth.
  3. Apply practical strategies to improve consistency, confidence, and patient interactions to enhance outcomes and professional value.